Innovation It Dotbd

Naturally, you were experiencing the deindexing problem (which means that some Google guy must have declared your site as spammy and kicked it out of the index).

Possible reasons:

  • Accidently blocked the page with the robots meta tag/ robots.txt (check webmaster tool for messages – also check for crawl errors)
  • All internal links to the page down as no-follow
  • Penalized by Google for breaking their guidelines, e.g., cloaking, paid links, etc.
  • Building up too many backlinks in too short a time
  • Not actually being de-indexed but dropped low in the SERPS (use the site command to double-check). Perhaps duplicate content or slow loading speeds have pushed you down.
  • Hosting multiple sites on the same hosting account, i.e., a problem with one domain, affects all.
  • Canonicalization and duplicate content issues
  • URLs don’t exist in sitemaps.
  • Ensure code written all in HTML or XHTML and DOCTYPE declaration is upper case

 What to do:

  1. URL Inspect in Google Search Console
  2. Address the possible reasons, i.e., make sure robots aren’t blocking the page, etc.
  3. Gain links at a steady pace, so Google knows your site is still active.
  4. Re-submit to webmaster tools and ensure you follow the guidelines